"Less Is More." This philosophy, championed by Mies van der Rohe, drives my two decades in Design, Product, and Creative leadership. Design, to me, is not an act of decoration; it is a meticulously informed process of decision-making, grounded in research, craft, and systems thinking. I am driven by an obsessive pursuit of quality and precision - I simply never settle for anything less.
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With 20+ years of hands-on experience, I have been a Player-Coach in the truest sense, scaling design organizations from 0 to 300+ while delivering 3x industry retention benchmarks and multi-million-dollar cost savings. I am a Strategic Leader who remains deeply relevant and hands-on, equally effective driving a creative vision or building loops and systems from scratch.
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As an architect by training and a graduate of both Kellogg and NID, I often describe myself as the Swiss Army Knife of the design world. I bridge big-company scale with startup speed, applying my expertise from AAA art direction (like Gears of War and Farmville) to cutting-edge AI-first pipelines (procedural AI that cut art & design costs by 75%). I’ve navigated complex B2B applications and groundbreaking educational technology. My approach is to create products and experiences that feel inevitable, clear, contextual, and enduring, reflecting the unique discipline and conviction I bring to every challenge.